As a UTA student and lifelong resident of DFW, I was thrilled for the opportunity to work alongside the Greater Arlington Chamber of Commerce. Over the course of the semester, our group created a brand awareness campaign and plans book with the mission of increasing traffic to small and medium-sized businesses in Arlington, Texas.

Designed in Adobe Illustrator, Photoshop, and Canva, this multi-media campaign served as the overall capstone project for UTA’s Advertising sequence. Download our plans books or view our final presentation video below!

Category: Print, Social Media, & Out-of-Home Advertising