In my final semester at UTA, our class had the pleasure of working with Lone Star CASA, a non-profit dedicated to helping abused and neglected children in the Rockwall and Kaufman counties.

As a member of the Research Team, our objective was to use secondary and primary research (such as conducting one-on-one interviews) to determine our target audience and the best ways to reach them.

This year-long campaign focused on event planning and social media outreach, with the goal of recruiting a more diverse group of volunteers. Check out our final presentation below or my extended PR portfolio for more writing samples!

Category: Public Relations, Research, Social Media